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SEO

Editorial and technical strategy — durable rankings, not hacks.

Durable SEO is a long discipline. We work the three pillars: technical (Core Web Vitals, indexing, sitemap, schema.org), content (intent-driven keywords, semantic clusters, internal linking), authority (quality link building, digital PR). No miracle promises — a serious plan over 6 to 12 months.

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What we deliver

Concrete, measurable, no surprises.

  • Technical SEO audit

    Indexing, tags, sitemap, robots.txt, canonical, hreflang, Googlebot logs. Deliverable: technical prioritisation.

  • Core Web Vitals

    LCP < 2s, INP < 150ms, CLS < 0.05. LCP optimisation, code splitting, cache, images, fonts, third-party.

  • Content strategy

    Intent research, semantic clusters, editorial briefs, calendar. Measured via Search Console and analytics.

  • Schema.org / JSON-LD

    Organization, Article, FAQ, Product, BreadcrumbList structured data. Eligible rich snippets, Search Console verification.

  • Link building & digital PR

    Quality link acquisition, guest articles, partners. No PBNs, no spam — only durable practices.

  • Local & e-commerce SEO

    Google Business Profile, citations, reviews; product listings, facets, pagination, e-commerce canonicals.

Non-negotiables

Our production standards.

Tools adapt to your context; our standards never move. Every project inherits this baseline — it is written into your contracts, not just this page.

  • Zero techniques penalised by Google
  • Structured data validated continuously
  • Core Web Vitals monitored around the clock
  • Consent-respecting measurement (GDPR)
  • Readable business reporting, no jargon
  • Progress measured month by month, not promised

Process

Four steps, one standard.

  1. 01

    Initial audit

    Technical audit (200+ points), content analysis, link profile, competitive benchmark. Deliverable: 6-month roadmap.

  2. 02

    Quick wins

    Priority technical fixes (indexing, tags, CWV). Visible effect within 4 to 8 weeks in Search Console.

  3. 03

    Content & authority

    Monthly editorial production, quality link building. Ranking tracked per query cluster, month after month.

  4. 04

    Measure & iterate

    Monthly reporting, Search Console, Ahrefs, conversions. Quarterly strategy adjustment.

FAQ

Frequently asked questions.

When will I see results?
Technical quick wins in 4–8 weeks. Foundational SEO: 3 to 6 months for the first gains, 6 to 12 months for the durable ones.
Do you guarantee position #1?
No — nobody honest can. We guarantee a serious strategy, deliverables, and measurable KPIs (impressions, clicks, conversions).
Do you work on WordPress or Next.js?
Both. We are particularly fond of Next.js for SEO (Server Components, Metadata API, native performance).
And the content — who writes it?
We handle the writing (EN/FR) through our content team, or train yours. Editorial briefs provided in every case.
Can I stop at any time?
SEO is a long commitment. An annual contract is recommended, but a 3-month exit clause is possible on engagements.
Local or national SEO?
Both — Google Business Profile SEO for shops/multi-location, national SEO for SaaS/online services.

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