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Technical Marketing

Analytics, attribution, and growth instrumentation. Measure to decide.

Without measurement, there is no decision. We instrument your journeys (GA4, Plausible, Mixpanel, Amplitude), set up attribution (server-side, enhanced conversions, consent mode v2), build your dashboards (Looker, Metabase), and steer acquisition (Google Ads, LinkedIn Ads, Meta) on measured ROI.

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What we deliver

Concrete, measurable, no surprises.

  • Analytics & tracking

    GA4 + server-side GTM, privacy-first Plausible, key events, conversions, audiences, funnels, retention.

  • Multi-touch attribution

    Data-driven attribution, modelling, customer journey mapping, segment attribution, ABC (activity-based costing).

  • Consent Mode v2

    GDPR-compliant banner (Didomi, Axeptio, in-house CMP), Consent Mode v2, consent register, Q1 2024 requirement.

  • Dashboards & reporting

    Looker Studio, Metabase, automatic weekly dashboards, threshold alerts. No vanity metrics.

  • Paid acquisition

    Google Ads (Search, PMax, Demand Gen), LinkedIn Ads (B2B), Meta Ads. Structure, creatives, continuous optimisation.

  • Growth instrumentation

    A/B testing (PostHog, GrowthBook, Optimizely), feature flags, onboarding optimisation, activation loops.

Non-negotiables

Our production standards.

Tools adapt to your context; our standards never move. Every project inherits this baseline — it is written into your contracts, not just this page.

  • GDPR-compliant measurement, consent respected
  • A/B experiments validated statistically
  • Reliable server-side attribution
  • Shared dashboards, readable by everyone
  • No hidden trackers, no data resale
  • Decisions driven by the numbers

Process

Four steps, one standard.

  1. 01

    Analytics audit

    Tracking quality, gaps, duplicates, useful vs vanity events. Deliverable: tracking plan and prioritisation.

  2. 02

    Instrumentation

    Server-side setup, Consent Mode v2, key events, audiences, dashboards. Documentation and training.

  3. 03

    Acquisition

    Campaign setup, creatives, landing pages, A/B testing, weekly optimisation. ROI steered per channel.

  4. 04

    Continuous optimisation

    CRO, journey testing, lookalike audiences, scaling winning channels, cutting losing ones.

FAQ

Frequently asked questions.

GA4 or Plausible?
Depends on the need: GA4 for depth (free but complex), Plausible for simplicity and GDPR. The two can be combined.
What is server-side tracking?
Events go through your server (not the browser) — better data quality, GDPR-friendly, less blocked by ad-blockers.
Is Consent Mode v2 mandatory?
To use Google Ads in Europe, yes. We implement the full v2, with a consent register.
Do you run the ad campaigns?
Yes — Google Ads, LinkedIn Ads, Meta Ads. Setup, creatives, weekly optimisation, transparent reporting.
When will I see results?
Instrumentation in 2–4 weeks. First acquisition gains in 4–8 weeks. Continuous CRO afterwards.
What about privacy?
Plausible by default, anonymised GA4, aggregated data wherever possible, no resale, EU hosting.

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